Team & History

Outdoor Equipment since 1993

Our Story.
Your Gear.

From a store in Götzis to one of Europe's fastest-growing outdoor brands.

1993
Founded
200K+
Packages Yearly
500K+
Happy Customers
6
Markets Worldwide

The Beginning

It all started with a store and a passion for the mountains.

ALPIN LOACKER was founded in 1993 as a retail business for mountaineering equipment in Götzis, Vorarlberg. From the start, one thing was paramount: high-quality products for people who love nature.

What began as a local shop has grown into a well-known brand across Europe – with over 200,000 packages shipped annually and customers throughout Europe, the USA, UK, Switzerland, and Canada.

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"Quality and sustainability were always at the forefront – from day one."

Alpin Loacker, Götzis 1993

Milestones

1993
Founded as a retail business for mountaineering equipment in Götzis, Vorarlberg.
1993
2017
2017 / 18
Felix Loacker takes the helm and launches the Alpin Loacker private label in online retail. The beginning of rapid growth.
2020 – 25
Strong growth in the DACH region and across Europe. Over 200,000 packages shipped annually. Switzerland added as an additional market.
2020+
2026
2026
Acquisition of Feelgrounds – the leading barefoot sneaker brand. Together serving over 500,000 customers worldwide. Expansion continues.
2027 – Our own warehouse
We're opening our own logistics centre. Storage and shipping move in-house – for faster deliveries and more control over every single order.
2027

The people behind it

Two people who are out in the mountains themselves.

Alpin Loacker is run by two people who test our gear where it's meant to be used – and who go hiking with their customers.

David Wallgram and Felix Loacker at the community hike to the Lindauer Hütte, September 2026
David Wallgram and Felix Loacker at the community hike to the Lindauer Hütte, September 2026

David Wallgram

Management

David Wallgram forms the management of Alpin Loacker together with Felix Loacker – with a focus on further developing our own brand and expanding into new markets.

Felix Loacker

CEO & Owner

"I didn't just take over a business – I brought a vision. Online, direct, sustainable, international."

As the son of founder Isabella Loacker, Felix drove the strategic repositioning in 2017/18: away from brick-and-mortar retail, toward a strong direct-to-consumer brand. With the acquisition of Feelgrounds in 2026, he's writing the next chapter of this success story.

Community hike to the Lindauer Hütte, Montafon · September 2026 · over 40 participants
Community hike to the Lindauer Hütte, Montafon · September 2026 · over 40 participants

Community

We'll see you on the mountain – not just in the online shop.

Over 40 of you joined the last Alpin Loacker community hike. Right in the middle: Felix and David. One day, one mountain, real conversations – and honest feedback on our gear, straight from the people who wear it. That's how our products have been made since 1993.

Where We Sell

From Vorarlberg to the world. With the acquisition of Feelgrounds in 2026, we added the UK, USA, and Canada.

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Europe
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Switzerland
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UK
New 2026
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USA
New 2026
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Canada
New 2026

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