Team & History
Outdoor Equipment Since 1993
Our Story.
Your Gear.
From a store in Götzis to one of Europe's fastest-growing outdoor brands.
The Beginning
It all started with a store and a passion for the mountains.
ALPIN LOACKER was founded in 1993 as a retail business for mountain sports equipment in Götzis, Vorarlberg. From the start, one thing was at the core: high-quality products for people who love nature.
What began as a local store has evolved into a brand known throughout Europe – with over 200,000 packages per year and customers across Europe, the USA, UK, Switzerland, and Canada.
🏔️
"Quality and sustainability have always been at the forefront – from day one."
Alpin Loacker, Götzis 1993
Milestones
The Visionary Behind It
Felix Loacker
CEO & Owner
"I didn't just take over a business – I brought a vision. Online, direct, sustainable, international."
As the son of founder Isabella Loacker, Felix drove the strategic transformation in 2017/18: away from brick-and-mortar retail, toward a strong direct-to-consumer brand. With the acquisition of Feelgrounds in 2026, he's writing the next chapter of this success story.
Where We Sell
From Vorarlberg to the world. With the acquisition of Feelgrounds in 2026, we added the UK, USA, and Canada.